Post focus group survey - Empyrean Brewing Co.

Focus Group Survey Nov 2023

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Thank you!

Thank you for participating in Empyrean Brewing Co's focus group. Your thoughtful contributions and willingness to share your opinions provided us with valuable perspectives and ideas that will undoubtedly enhance Empyrean's future. Below we have an ANONYMOUS questionnaire about your experience. We hope to conduct future focus groups and would love to know how we can improve. We also listed the questions asked during the focus group, in case you weren't able to share your insights or thought of additional information. Thank you once again for your time, commitment, and valuable insights.

Questions #1 How would you rate your experience? 1-5 (5 being the best)

Questions #2 What did you think about the focus group?

ex. likes, dislikes, suggestions?

Focus Group Questions

Anything you thought of after the focus group that you wanted to share.

1. Where do you purchase your beer? Bars, restaurants, stores etc.

2. Think of your favorite beer. What percentage of the time do you purchase that vs. trying another beer style/ flavor/ brand?

3. How do you typically discover new craft beer brands or products?

Social media, ads, recommendations, etc.

4. Which Lincoln craft beer events do you attend and why?

Think about what motivates you to attend. Or what you are looking for in an event. How do you learn about these events?

5. What factors influence your decision to try a new craft beer brand or product?

What do you value in a beer brand and how do you learn about those values?

6. Anything you'd like to share?

Focus Group Survey

Hidden

Next Steps: Install a Payment Add-On

Thank you!

Thank you for participating in Empyrean Brewing Co's first focus group. Your thoughtful contributions and willingness to share your opinions provided us with valuable perspectives and ideas that will undoubtedly enhance Empyrean's future. Below we have a short ANONYMOUS questionnaire about your experience. We hope to conduct future focus groups and would love to know how we can improve. We also listed the questions asked during the focus group, in case you weren't able to share your insights or thought of additional information. Thank you once again for your time, commitment, and valuable insights.

Questions #1 How would you rate your experience? 1-5 (5 being the best)

Questions #2 What did you think about the focus group?

ex. likes, dislikes, suggestions?

Question #3 Did your perception of Empyrean change after learning more from the focus group or from others?

Focus Group Questions

Anything you thought of after the focus group that you wanted to share.

1. What do you like about Empyrean beer?

2. How do you stay engaged with our brand? (How do you get your information about Empyrean Brewing Co?)

3. What ultimately got you to try Empyrean?

4. Where did you purchase your last EBC beer (ie. Lazlo’s/ FireWorks restaurant, bar, retail location, etc.?)

5. If you could change something about our beer, what would it be?

6. How do you perceive Empyrean Brewing Co compared to local competition?

7. Do you have a favorite memory with Empyrean Brewing Co?

8. If Empyrean opened a taproom, what would you like to see in it?

ex. Locations, food, activities, etc.

9. What do you value in a beer brand? What do you look for when purchasing beer?

10. What beer style is your favorite?

11. Is there anything you'd like to mention about craft beer or Empyrean that we haven't discussed?

Focus Group Survey Nov 2023

Next Steps: Install a Payment Add-On

Thank you!

Focus Group Questions

Focus Group Survey

Next Steps: Install a Payment Add-On

Thank you!

Focus Group Questions

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